Somewhere in the last year the default reader changed. When someone finds my work now, there is a decent chance "someone" is an AI assistant doing the finding for them: answering a question, vetting a vendor, summarizing a person. The human sees whatever the machine understood.
So a rule quietly formed across everything I build, and this weekend I made it official: every property ships two interfaces. One for people. One for the machines reading on their behalf.
It looks different in each project, but it is the same convention.
The compliance product publishes a plain-text front door that any agent can fetch and act on: what this is, what it can do, how to use it. The product is not an app you visit. It is a capability your own AI picks up. Machine-readability is not marketing there, it is literally the install.
The news product is built so its archive can eventually be queried by agents as cleanly as by readers. The brief you read and the brief your assistant reads should be the same brief.
And this site, the personal one, got the deepest pass this weekend: structured identity data on every page, every journal entry attributed to the same verified entity, an identity record in the public graph that search engines and AI systems treat as ground truth. Because the first thing the machines need to get right is which person they are even talking about, and until this weekend they often did not.
Here is the why, stated plainly.
Machines do not give you the benefit of the doubt. A person landing on a sparse page can infer, squint, click around. A machine takes what is legible and ignores the rest. If your work is illegible to machines, it increasingly just does not exist, no matter how good the human-facing version is.
The inverse is the opportunity. Most people and most small companies have done none of this. Being reliably legible, verified, and consistent across every surface a machine checks is cheap right now and it compounds. It is the difference between having a website and being a known entity.
The audience did not shrink to machines. It grew to include them.
Build for both readers.