I have spent a decade inside crypto from the side nobody makes content about. Coinbase when it was a few hundred people. BlockFi through the winter that ended it. Global exchanges, payment rails, the launches and the listings and the paperwork behind all of it.
That decade left me with a very specific inventory: I know how the machine actually works. The launch cycles. The rugs. The reviews that catch them and the ones that do not. The compliance theater performed for regulators and the real controls hiding behind it. The people who know exactly what they are doing, in both senses.
Most of that knowledge has no home. It is too honest for a conference talk and too funny for a policy memo.
So it became a game. Moon Shop is a token-shop simulator: you stock the shelf, read the cycle, survive the winter. Every mechanic is drawn from something I watched happen. The joke is that it is a game. The details are not invented.
Why spend lab time on this? Three honest reasons.
Because it is the best container for the truest things I know, and satire carries truth further than lectures do.
Because a game is the hardest creative test I can give the engine: art direction, systems design, an actual store page on Steam at the end. If the agents can ship a game, the ceiling moves.
Because it reaches people no compliance essay ever will. Some of them will wander from the game to the rest of the work. The door swings both ways.
Coming to Steam.